October 2nd, 2017, Napa, CA — John Anthony Family of Wines announces the appointment of wine industry veteran Liza Butler to the executive team as Vice President Product and Creative. Liza joins John Anthony from E. & J. Gallo Winery where she’s held multiple creative leadership positions since 2004. Most recently Senior Director of Creative, Butler has worked extensively across Gallo’s portfolio. Her new role on the John Anthony Family of Wines executive team will be leading product and brand development, expanding the portfolio which today includes John Anthony Vineyards, FARM Napa Valley and JaM Cellars.
Liza’s storied career in graphic design and packaging started in London at brand design firms Design Bridge and Springetts, prior to joining Gallo. “We are thrilled that Liza chose to join John Anthony in this role that will be critical to the continued growth and development of our portfolio,” said Truchard. “Liza’s insights into the wine consumer and the complex and competitive wine market are second to none, we are excited to concept and launch products that resonate emotionally, as well as exceed quality expectations across price points.”
“John has great vision, dedication and commitment to building his company, which recently achieved the Impact Hot Brand award for the exponential growth of JaM Cellars and Butter Chardonnay,” said Butler. “I’m honored that John and the team have placed this trust in me to help grow the business beyond today’s portfolio. It’s an exciting opportunity to build a new type of alcohol beverage company.”
Liza Butler will join the John Anthony Family of Wines team in October 2017.
(Full bios and images available upon request)
About John Anthony Family of Wines
John Anthony Family of Wines includes John Anthony Vineyards, FARM Napa Valley and JaM Cellars. John Anthony Vineyards features wines created from small vineyard sites from the Oak Knoll District, Carneros and Coombsville regions, all available in the winery’s downtown Napa tasting lounge. FARM Napa Valley was started by John Truchard as a farming company in the Napa Valley. Realizing that he was farming some of the best dirt in the Napa Valley, John began producing wine from several of the small hand farmed lots in the name of the farming company. The FARM Napa Valley logo is inspired from the simple philosophy that great wines are grown in the farmers’ shadow. Second-generation Napa Valley vintners John and Michele Truchard are the “J”and “M” in JaM Cellars. JaM Cellars is dedicated to creating super-approachable wines that can be enjoyed anytime – whether a special occasion, everyday celebration, or just a day of the week with a “y” in it!
Tom Fuller & Monty Sander
Fuller & Sander Communications